{"product_id":"arista-shampoo-bar-purple-for-blonde-or-grey-hair","title":"Shampoo Bar Purple for Blonde or Grey Hair","description":"\u003cp\u003ePurple Shampoo for Blonde \u0026amp; Grey Hair\u003cbr\u003eGently lifts away dulling residues and brassy buildup, restoring your hair colour, leaving it luminous and refreshed.\u003c\/p\u003e\n\u003cp\u003eExternal factors such as hard water and sun cause yellow and brassy tones, as well as colour fade, which can be hard to tackle. This is where this purple shampoo comes in.\u003c\/p\u003e\n\u003cp\u003eIn Ayurveda, hair colour reflects inner vitality. Caring for it is not vanity, it is an act of self-preservation. This Purple Shampoo for blonde hair honours that philosophy, pairing traditional botanicals like Castor Oil and Amla Powder with the toning power of Violet Pigments.\u003c\/p\u003e\n\u003cp\u003eA Fresh, Green, Earthy Fragrance – A subtle blend of bergamot, violet leaf, cedarwood and sandalwood leaves hair lightly scented, never overpowering.\u003c\/p\u003e\n\u003cp\u003eModern life is not kind to colour. Colour-treated, bleached and naturally silver or grey hair needs consistent care as yellow tones creep back in with every wash. You likely notice it most after spending time outside in the sun or when showering with hard water that quietly dulls your colour day by day.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eRegular purple shampoo bar use keeps tones cool and consistent, restoring vibrancy without harsh chemicals. In a consumer study*, 92% of users saw visibly more luminous colour after 28 days.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e*51 subjects, after 28 days of use, 2–3 applications per week. Self-assessment consumer tests conducted by Eurofins Spincontrol, 2025.\u003c\/p\u003e\n\u003cp\u003eIngredients: Sodium Cocoyl Isethionate, Hydrogenated Vegetable Oil, Aqua (Water), Polyglyceryl-4 Laurate, Glycerin, Parfum (Fragrance), Phyllanthus Emblica (Amla) Fruit Powder*, Ricinus Communis (Castor) Seed Oil, Inulin, Tetrasodium Glutamate Diacetate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Vanillin, CI 60730 (Ext. Violet 2)\u003cbr\u003e*Certified organic\u003c\/p\u003e","brand":"Arista Ayurveda","offers":[{"title":"Default Title","offer_id":55880548614529,"sku":null,"price":6.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/1591\/5833\/files\/Arista-shampoo-bar-purple.webp?v=1783268258","url":"https:\/\/theapothecaryshop.co.uk\/products\/arista-shampoo-bar-purple-for-blonde-or-grey-hair","provider":"The Apothecary Shop UK","version":"1.0","type":"link"}